AMA TRY ON
AMA TRY ON
AMA TRY ON
Amazon Virtual Try On
Amazon Virtual Try On
You're eyeing that stunning red silhouette top online but unsure how it will look on you or if it fits correctly and that is why you might end up ordering it in multiple sizes. AmaTryOn addresses these challenges by offering a virtual try-on experience, reducing the uncertainty of online shopping and boosting customer confidence.
In a world dominated by online transactions, virtual try-on technology bridges the gap between digital and physical retail, helping customers make informed decisions, decreasing returns, and streamlining the shopping process.
ROLE
UX Designer
UX Designer
TEAM
1 x Product Manager
1 x Product Manager
1 x Technical Product Manager
1 x Technical Product Manager
2 x UX Designer
2 x UX Designer
1 x UX Researcher
1 x UX Researcher
TIMELINE
4 Months
4 Months
TOOLS USED
Figma
Figma
FigJam
FigJam
Miro
Miro
MS Suite
MS Suite
My Impact
My Impact
01
01
Built vision, helped in User Research, and defined product framework.
Built vision, helped in User Research, and defined product framework.
02
02
Collaborated with cross-functional team across all stages, from research, design, execution, and prototyping.
Collaborated with cross-functional team across all stages, from research, design, execution, and prototyping.
03
03
Created cohesion and strong integration by delivering designs, prototype and presentation deck.
Created cohesion and strong integration by delivering designs, prototype and presentation deck.
PROBLEM SPACE
1
The Hassle of Returns
The Hassle of Returns
Clothing ordered online often faces critical sizing challenges and subjective aesthetic preferences, leading to a return rate of over 20%.
Clothing ordered online often faces critical sizing challenges and subjective aesthetic preferences, leading to a return rate of over 20%.
U.S. returns generate 16 million metric tons of carbon emissions and up to 5.8 billion pounds of landfill waste annually, nearly half the weight of the Pyramid of Khufu in Egypt.
U.S. returns generate 16 million metric tons of carbon emissions and up to 5.8 billion pounds of landfill waste annually, nearly half the weight of the Pyramid of Khufu in Egypt.
$761B
$761B
$761B
In 2021, $761 billion worth of merchandise was returned to retailers, exceeding the $741 billion the U.S. spent on national defense that year.
In 2021, $761 billion worth of merchandise was returned to retailers, exceeding the $741 billion the U.S. spent on national defense that year.
34%
21%
14%
34% of Amazon orders are returned due to issues with size, fit, or color.
34% of Amazon orders are returned due to issues with size, fit, or color.
These high return rates create logistical and financial challenges for e-commerce sellers, reducing their margins and limiting growth.
These high return rates create logistical and financial challenges for e-commerce sellers, reducing their margins and limiting growth.
In 2021, Amazon spent nearly $152 billion on logistics.
In 2021, Amazon spent nearly $152 billion on logistics.
2
The Chaos of Bracketing
The Chaos of Bracketing
48%
48%
of the shoppers bracket
their purchase
Customers increasingly practice bracketing, taking advantage of Amazon's free and flexible returns policy. This leads to higher costs for Amazon due to shipping, returns, and potential product damage.
Customers increasingly practice bracketing, taking advantage of Amazon's free and flexible returns policy. This leads to higher costs for Amazon due to shipping, returns, and potential product damage.
While bracketing is likely to continue in the short term, many returns could be reduced by using AmaTryOn to provide a better idea of size, fit, and color.
While bracketing is likely to continue in the short term, many returns could be reduced by using AmaTryOn to provide a better idea of size, fit, and color.
MARKET RESEARCH
$183B
2022 - retail e-commerce revenues from apparel and accessories sales in USA
$183B
2022 - retail e-commerce revenues from apparel and accessories sales in USA
$183B
2022 - retail e-commerce revenues from apparel and accessories sales in USA
92%
According to Snapchat’s survey, 92% of Gen Z consumers want to use AR tools for e-commerce.
92%
According to Snapchat’s survey, 92% of Gen Z consumers want to use AR tools for e-commerce.
92%
According to Snapchat’s survey, 92% of Gen Z consumers want to use AR tools for e-commerce.
$8500M+
Fashion e-commerce market in 2022
$183B
2022 - retail e-commerce revenues from apparel and accessories sales in USA
$183B
2022 - retail e-commerce revenues from apparel and accessories sales in USA
$8.5B
2022 - amazon revenue in fashion segment, statista
$8.5B
2022 - amazon revenue in fashion segment, statista
$8.5B
2022 - amazon revenue in fashion segment, statista
$8.5B
2022 - amazon revenue in fashion segment, statista
$8.5B
2022 - amazon revenue in fashion segment, statista
Two-thirds of consumers are less likely to return a product after using an AR feature, survey commissioned by Snap and Publicis Media of 4,028 shoppers aged 13 to 49 in the U.S., the U.K., France and Saudi Arabia.
Two-thirds of consumers are less likely to return a product after using an AR feature, survey commissioned by Snap and Publicis Media of 4,028 shoppers aged 13 to 49 in the U.S., the U.K., France and Saudi Arabia.
Two-thirds of consumers are less likely to return a product after using an AR feature, survey commissioned by Snap and Publicis Media of 4,028 shoppers aged 13 to 49 in the U.S., the U.K., France and Saudi Arabia.
Two-thirds of consumers are less likely to return a product after using an AR feature, survey commissioned by Snap and Publicis Media of 4,028 shoppers aged 13 to 49 in the U.S., the U.K., France and Saudi Arabia.
USER RESEARCH
Interviews
08
All young age users between 21-40 years, comprising equal ratio of male female, varied ethnicity.
Interviews
08
All young age users between 21-40 years, comprising equal ratio of male female, varied ethnicity.
Interviews
08
All young age users between 21-40 years, comprising equal ratio of male female, varied ethnicity.
Location
Location
Location
Gender
Female Participants
Male Participants
Gender
Female Participants
Male Participants
Gender
Female Participants
Male Participants
Experience
Used online platforms like amazon, Walmart , target in last 6 months for apparel shopping
Shops online frequently
Shops online rarely
Prefers shopping in-person
Experience
Used online platforms like amazon, Walmart , target in last 6 months for apparel shopping
Shops online frequently
Shops online rarely
Prefers shopping in-person
Experience
Used online platforms like amazon, Walmart , target in last 6 months for apparel shopping
Shops online frequently
Shops online rarely
Prefers shopping in-person
USER PERSONAS
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
SARAH ALI
fashion enthusiast
Age
28
Gender
Female
Location
Urban Area
Occupation
Marketing Professional
I've had too many disappointments with sizing, and returning items is just a hassle.
shopping behavior
Enjoys exploring new styles and experimenting with her wardrobe.
Prefers high-quality, trendy clothing items.
Regularly shops online but often returns items due to sizing issues.
needs and goals
Wants a hassle-free online shopping experience.
Desires personalized recommendations to complement her existing wardrobe.
Seeks assurance that the clothes she buys online will fit well and look good on her.
solution
AmaTryOn provides Sarah with an immersive and personalized shopping experience.
Virtual try-on ensures she can visualize how items will look on her before purchasing.
Personalized wardrobe recommendations align with her style preferences and help her discover new, complementary items.
JAMES BOND
busy professional
Age
36
Gender
Male
Location
Suburban Area
Occupation
IT Consultant
Uncertainty about sizing and the hassle of returns make it a bit of a headache.
shopping behavior
Prefers a streamlined shopping process.
Buys clothes and accessories online for the sake of convenience.
Often faces challenges with returning items due to sizing issues.
needs and goals
Seeks a quick and efficient way to shop for clothes.
Wants to minimize the risk of returns and make confident purchasing decisions.
Desires a tool that understands his preferences and suggests complementary items.
solution
AmaTryOn allows James to try on clothes virtually, saving him time and effort.
Reduced return rates provide a more convenient shopping experience.
Personalized recommendations help him discover new items that align with his style.
EMMA POTTER
fashion enthusiast
Age
40
Gender
Female
Location
Suburban Area
Occupation
Environmental Scientist
I wish there was a way to shop online responsibly, minimizing waste & making informed choices that align with values.
shopping behavior
Prefers sustainable & eco-friendly products.
Buys fewer items but values quality and longevity.
Tries to minimize returns to reduce her carbon footprint.
needs and goals
Desires a shopping experience that aligns with her sustainability values.
Wants to make informed choices that contribute to reducing environmental impact.
Seeks a platform that minimizes returns and promotes responsible consumer behavior.
solution
AmaTryOn reduces returns, aligning with Emma's commitment to sustainability.
By minimizing unnecessary shipping and returns, it contributes to environmental conservation.
Emma appreciates the ability to make more informed, conscious choices about her purchases.
BRAINSTORMING & NARROWING SOLUTIONS
Empathy Map
Prioritization Matrix
Big Idea Vignettes
To be Scenario Map and Hills
OUR SOLUTION
Ama Try On
Ama Try On
In summary, AmaTryOn is a virtual try-on technology enabling consumers to test clothing items online before making a purchase. By leveraging augmented reality, machine learning, and artificial intelligence, it replicates the in-store fitting experience. This interactive method also enhances the shopping experience, promoting the discovery of new products.
In summary, AmaTryOn is a virtual try-on technology enabling consumers to test clothing items online before making a purchase. By leveraging augmented reality, machine learning, and artificial intelligence, it replicates the in-store fitting experience. This interactive method also enhances the shopping experience, promoting the discovery of new products.
Customer Acquisition
Customer Acquisition
Customer Acquisition
Freemium Model
Freemium Model
Freemium Model
Marketing Campaigns
Marketing Campaigns
Marketing Campaigns
Collaboration
Collaboration
Collaboration
Value Proposition
Value Proposition
Value Proposition
Enhance User Experience
Enhance User Experience
Enhance User Experience
Reduced Returns
Reduced Returns
Reduced Returns
Environmental Sustanability
Environmental Sustanability
Environmental Sustanability
Confidence in Purchase
Confidence in Purchase
Confidence in Purchase
Success Metrics
Success Metrics
Success Metrics
Increased Conversion Rates
Increased Conversion Rates
Increased Conversion Rates
User Engagement
User Engagement
User Engagement
Customer Satisfaction
Customer Satisfaction
Customer Satisfaction